How Ombea Works
The building blocks of Ombea — get these right and everything else makes sense.
Everything you need to know — in 60 seconds.
Ombea collects feedback and shows it on your dashboard. Three concepts. That's the whole platform.
| Concept | What it is | Where you find it |
|---|---|---|
| Stream | Your survey — the questions you ask | Streams menu |
| Touchpoint | Where you ask — tablet, link, QR code, widget | Touchpoints page |
| Dashboard | Where you read results — scores, trends, responses | Dashboard |
Build a StreamA feedback collection setup — the questions, design, and logic. Think of it as a survey template attached to a Touchpoint. once. Deploy it to one or more TouchpointA feedback channel inside a Location or Website — such as a tablet, a feedback link, or a review import.s. Results appear on your DashboardThe main screen in Ombea where you view, filter, and analyze all your feedback data. automatically.
The feedback loop
Collect → Understand → Improve → Repeat.
That's the cycle. The teams that get the most out of Ombea run it every week — check the scores, pick one thing to improve, and track if it moves the needle.
Start small. One Stream, one Location, one question. Watch the data flow in. You'll learn more in 10 minutes of real use than an hour of reading.
The Hierarchy: Where Feedback Lives
Think of it like a filing cabinet:
- 📁 Folders — group everything by region, department, or however you organize.
- 📲 Touchpoints — the actual devices and channels inside each Location. The tablet by the exit, the link in the email.
Folders control who sees what. Give someone access to a Folder and they see all Locations and Touchpoints inside it. See Set Up Your Organization.
Touchpoints — Where You Ask
A TouchpointA feedback channel inside a Location or Website — such as a tablet, a feedback link, or a review import. is a feedback channel at a specific location. The tablet at the door. The QR code on a receipt. The link in a follow-up email.
One Stream, many Touchpoints. Build your survey once and deploy it to as many places as you need. Same questions, different locations — all results in one place.
Timing is your superpower. The closer to the experience, the better the insights. A tablet at the exit beats an email three days later.
Streams — What You Ask
A StreamA feedback collection setup — the questions, design, and logic. Think of it as a survey template attached to a Touchpoint. is your survey. Questions, design, logic — built once, deployed anywhere. Pick the type that fits your setup:
| Stream Type | What it is | Best for |
|---|---|---|
| ExpressPod | Five smiley buttons on a physical device | Quick pulse checks at high-traffic spots |
| ExpressTab | Multi-question survey on a tablet | Detailed feedback with BranchingConditional logic in a Stream — show different follow-up questions based on earlier answers. |
| Link | A URL anyone can open | Email surveys, QR codes, SMS |
| Website Widget | Pops up on your website | Visitor feedback without leaving the page |
| Desktop Widget | Pops up on employee computers | Employee pulse surveys |
| Google Reviews & Trustpilot | Imports reviews automatically | Monitoring your online reputation |
Tie every question to a goal. Surveys that connect to real initiatives turn every response into a clear next step. Need inspiration? Browse Example Smiley Questions or download our Question Templates.
Smiley questions produce an index score — Insights Index, NPS, CSAT, and more. See What Do the Scores Mean?.
Dashboard — Where You Get Your Insights
Every response lands on your DashboardThe main screen in Ombea where you view, filter, and analyze all your feedback data. automatically. No setup, no waiting.
Two views:
- DetailsThe Dashboard's drill-down view with advanced filtering, charts, and data comparisons. — your microscope. Pick one Stream and go deep. Charts, filters, individual responses. Available to everyone. Start here.
- OverviewThe Dashboard's summary view showing aggregate scores, trends, and location comparisons at a glance. — your scoreboard. Multiple Streams side by side. Scores, trends, response counts. Configured by your admin to show exactly what matters to your team.
Make it a Monday habit. Open the dashboard, scan the scores, spot anything unusual — then dig into the one that needs attention. Five minutes keeps you ahead of problems.
Go Deeper
Access is tied to LocationA physical place (store, office, clinic) in your Touchpoint hierarchy where feedback is collected.s and FolderAn organizational container in your Touchpoint hierarchy. Group Locations by region, brand, or any structure that makes sense.s — not StreamA feedback collection setup — the questions, design, and logic. Think of it as a survey template attached to a Touchpoint.s. Give someone access to a Location and they see all data from its Touchpoints. See Add and Manage Users.
ExpressPodA physical feedback button device with five smiley faces. Battery-powered, connects via WiFi. syncs hourly. Everything else updates in near-real time.
Short surveys, clear questions, fast timing. Send emails within 24 hours. Place devices where people naturally pause. See Survey Email Best Practice and Manage Your Questions.
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