3. Promote

The more buy-in you get, the more feedback you’ll get, the more robust your findings will be, and the faster you’ll reach your goals.

Launch the feedback initiative

It’s vital that you tell people, whether they be customers or employees, what you’re doing and why. If you don't, you can suffer from poor feedback volumes and, worse, create an atmosphere of skeptcism or mistrust when people draw their own conclusions about why you are measuring their thoughts!

Here at Ombea we recommend you go beyond a single announcement. Repeat the message, then repeat it again. Remind people often that you’re interested in their feedback, and remind them often how it helps them to help you.

Depending on your context, you could use

Newsletters
Memos
Meetings
Posters
Town-hall gatherings
Any other communication channel available to you.

Next

4. Measure

Updated on: 11/08/2023