Integrate with Voyado
Send branded surveys after purchase and enrich both platforms with customer data.
Voyado is a marketing automation platform with CRM and loyalty program features. Connecting it with Ombea unlocks powerful workflows:
- Send branded emails or SMS to customers directly after purchase
- Associate responses to the corresponding Location in Ombea
- Add time of purchase and customer data to Ombea
- Add customer sentiment back to Voyado
- Create follow-up workflows based on sentiment
- Recruit members using Ombea
Create a workflow in Voyado
Set up a workflow in Voyado that sends an email or SMS after purchase. In the body, include your Ombea Stream link, for example:
https://acme.ombea.com
We recommend embedding the link in a button.
Associate responses to a Location
Set up Touchpoint shortcuts in Ombea that match the External Store ID in Voyado. See Customize your survey URL for how to add shortcuts.
Append the External Store ID to the link:
https://acme.ombea.com/[[receipt.ExternalStoreId]]
Add time of purchase
Append the subm_dt parameter with the invoice date:
https://acme.ombea.com/[[receipt.ExternalStoreId]]/?subm_dt=[[receipt.InvoiceCreatedDate]]
Add customer data
Add URL parameters to populate Ombea with customer information:
| Parameter | Description | Voyado tag |
|---|---|---|
| cid | Custom ID (customer identifier) | [[externalId]] |
| first_name | First name | [[firstName]] |
| last_name | Last name | [[lastName]] |
| phone | Phone number | [[mobilePhone]] |
| Email address | email |
Full example with all parameters:
https://acme.ombea.com/[[receipt.ExternalStoreId]]/?subm_dt=[[receipt.InvoiceCreatedDate]]&cid=[[externalId]]&first_name=[[firstName]]&last_name=[[lastName]]&phone=[[mobilePhone]]&email=email
Link encryption
Voyado automatically transforms your Ombea link into an encrypted tracking URL. When the recipient clicks it, they are forwarded to Ombea, which encrypts the link again and removes all identifiable information.
Add sentiment to Voyado
Contact the Ombea integration team to learn about the possibilities for your setup. Contact Ombea.
Follow-up workflows based on sentiment
Contact the Ombea integration team for setup assistance. Contact Ombea.
Recruit members using Ombea
Contact the Ombea integration team for setup assistance. Contact Ombea.