Customize your survey URL
Shortcuts, parameters, and branded URLs — everything that makes your link work harder.
- You need admin access to do this. About roles
- Set up a feedback link must be set up first.
- Set up a link survey must be set up first.
Every feedback link follows the same structure. Understanding it lets you create short branded URLs, route respondents to the right place, and pre-fill their details automatically.
acme.ombea.com/london/kitchen?email=anna@example.com
| Part | What it is |
|---|---|
acme.ombea.com | Your survey domain — comes from the WebsiteA digital place in your organization hierarchy — your website domain where embedded feedback widgets collect responses. you select in the Stream settings |
/london | A touchpoint shortcut — identifies which TouchpointA feedback channel inside a Location or Website — such as a tablet, a feedback link, or a review import. (and therefore which LocationA physical place (store, office, clinic) in your Touchpoint hierarchy where feedback is collected.) the response belongs to |
/kitchen | A stream shortcut — identifies which StreamA feedback collection setup — the questions, design, and logic. Think of it as a survey template attached to a Touchpoint. to open |
?email=anna@... | A parameter — pre-fills respondent data that gets stored with the response |
Without shortcuts, the plain domain URL still works. But if multiple LocationA physical place (store, office, clinic) in your Touchpoint hierarchy where feedback is collected.s or StreamA feedback collection setup — the questions, design, and logic. Think of it as a survey template attached to a Touchpoint.s share the same domain, the respondent lands on a selection screen. Add shortcuts and they go straight to the right survey.
Configured on the Touchpoint (when editing a feedback link). A touchpoint shortcut identifies the TouchpointA feedback channel inside a Location or Website — such as a tablet, a feedback link, or a review import. — and by extension the LocationA physical place (store, office, clinic) in your Touchpoint hierarchy where feedback is collected. — so the response gets tagged correctly.
- Go to Admin > Touchpoints in the sidebar.
- Navigate to the Location that has the feedback link.
- Single-click the Location to open the details panel, then click the pencil icon.
- Go to Step 2 — Touchpoints and click the feedback link you want to edit.
- Under Add shortcuts to this Touchpoint, type an alias in the Alias field (e.g.
london) and press Enter. - Click Done, then Save the Location.
Configured in the Stream wizard (Settings tab). A stream shortcut identifies which StreamA feedback collection setup — the questions, design, and logic. Think of it as a survey template attached to a Touchpoint. to open, sending the respondent straight to the right survey.
- Open your Link Survey Stream and go to the Settings tab.
- Under Choose the Website where you will publish this survey, select your domain from the Website dropdown.
- Under Add shortcuts to this Stream, type an alias in the Alias field (e.g.
kitchen). The domain is shown as a prefix so you see the full URL as you type. - Add more aliases as needed.
- Save the Stream.
Make the stream only accessible via shortcuts: Once you have at least one shortcut, a checkbox appears: Make this stream only accessible using a shortcut. Enable it and the plain stream URL stops working — respondents can only reach the survey through one of your shortcut URLs.
What if I only use one shortcut? You can use just one shortcut on its own. With a single path segment (e.g. acme.ombea.com/kitchen), the system first tries to match it as a stream shortcut. If no stream shortcut matches, it falls back to a touchpoint shortcut. When you use both together (e.g. acme.ombea.com/london/kitchen), the first segment is always the touchpoint shortcut and the second is always the stream shortcut.
Append parameters after a ? to pre-fill respondent information. They are stored with the response and visible in your results.
| Parameter | What it does | Example |
|---|---|---|
first_name | Pre-fills the first name | ?first_name=Anna |
last_name | Pre-fills the last name | ?last_name=Svensson |
email | Pre-fills the email address | ?email=anna@example.com |
phone | Pre-fills the phone number | ?phone=+46701234567 |
cid | Sets a custom identifier | ?cid=MEMBER-4521 |
Combine multiple parameters with &:
acme.ombea.com/london?email=anna@example.com&cid=MEMBER-4521
When the survey loads, the parameters are automatically encoded into a single ctx parameter and the browser URL is replaced. The respondent never sees the original parameter values in the address bar.
How parameters connect to survey quota: The email, phone, and cid parameters also feed into the survey quota system. If your Stream has a quota rule (e.g. "one response per person"), the system uses these values to identify returning respondents. Send each customer a link with their email pre-filled, and duplicate responses are prevented automatically. See Limit how often someone can respond.
Good to Know
You cannot reuse an alias that is already taken — even on a different stream or touchpoint.
Stream shortcuts are available on Link and Widget streams only. Touchpoint shortcuts are available on all feedback links.