Get More from Your Data

Check your dashboard every Monday. Open Overview, scan the scores, spot anything unusual, then jump into Details for the ones that need attention. Five minutes a week keeps you ahead of problems.

Investigate with a question in mind. "Why did scores drop on Tuesdays?" leads to sharper insights than browsing without direction. Pick a question, find the answer, share it with your team.

Track your changes. Made an improvement? Set a reminder to check the scores 2–4 weeks later. Use Compare → Date with weekly precision to see if the trend moved. Proof that actions work keeps the whole team motivated.

Tie every question to a goal. The most effective surveys ask about things you're actively working to improve. If you can't act on the answer, the question doesn't belong in your survey.

Lead with the easy one. A smiley scale feels quick and gets people moving. Save free text for last — respondents who've invested a few clicks are more likely to write something useful.

Three great questions beat ten mediocre ones. Every extra question costs you completions. Start with your goal and cut everything that doesn't serve it.

Timing is your superpower. Feedback captured in the moment is the most honest and actionable. A tablet at the exit, a link right after checkout — the closer to the experience, the better the insights.

Send survey emails within 24 hours. Response rates drop 40% after 72 hours. Keep the subject line under 50 characters, use a real sender name, and include just one button. See Survey Email Best Practice for the full guide.

Place devices where people naturally pause. After checkout, at the exit, in a waiting area. Eye level, easy to reach. A well-placed terminal collects 3–5x more responses than one tucked in a corner.

Use Focus mode on Smiley questions. It ranks your biggest potential score gains — broken down by time, location, or both. This is the fastest way to go from "our score dropped" to "here's exactly what to fix."

Compare shifts, days, and locations. Patterns hide in the filters. Morning vs afternoon, weekdays vs weekends, Store A vs Store B — every comparison is a potential insight.

Read the comments. Scores tell you what, comments tell you why. Pull out 2–3 direct quotes that illustrate the key theme — real words from real customers carry more weight in any meeting than a chart.

Share findings, not just numbers. "Our score is 72" means nothing to most people. "Checkout wait times are our #1 complaint — here are three customer quotes" drives action.

Celebrate wins with your team. When a score improves after a change, tell everyone. Showing that their actions moved the needle is the best way to keep momentum going.

Close the loop with respondents. Use the exit block to say "Thanks — we review every response and use it to improve your experience." People who feel heard are more likely to respond again.