Integrate with Voyado

Introducing Voyado

Voyado is a marketing automation platform with CRM and loyalty program features.

Working with Voyado alongside Ombea enables multiple useful benefits:
Create workflows to send out branded emails or SMS to customers directly after their purchase.
Associate responses to the corresponding Location in Ombea.
Add time of purchase to Ombea.
Add other customer data to Ombea.
Add customer sentiment to Voyado.
Create workflows to send out follow-up emails based on sentiment.
Recruit members using Ombea.

Create a workflow in Voyado.

To get going with workflows in Voyado please visit this link.

In the body of the email include your link to the Stream, e.g.:
https://acme.ombea.com

We recommend to embed the link in a button.

Associate responses to the corresponding Location in Ombea.

Setup Touchpoint shortcuts in Ombea matching the External Store ID in Voyado. Read more how to add Touchpoint shortcuts to your Locations in Ombea here.
Append the External Store ID to the link, e.g.:
https://acme.ombea.com/[[receipt.ExternalStoreId]]

Add time of purchase in Ombea.

Append the subm_dt parameter to the link with the value [[receipt.InvoiceCreatedDate]] as a URL parameter, e.g.
https://acme.ombea.com/[[receipt.ExternalStoreId]]/?subm_dt=[[receipt.InvoiceCreatedDate]]

Add other customer data in Ombea.

You can add additional URL parameters to populate Ombea with relevant information. At the time of writing, the following parameters are available.

cid: Custom ID, which is used to identify the customer. In Voyado you would get the corresponding value by the [[externalId]] tag.
first_name: First name of the respondent. In Voyado you would get the corresponding value by the [[firstName]] tag.
last_name: Last name of the respondent. In Voyado you would get the corresponding value by the [[lastName]] tag.
phone: Phone number to the respondent. In Voyado you would get the corresponding value by the [[mobilePhone]] tag.
email: Email to the respondent. In Voyado you would get the corresponding value by the [[email]] tag.

E.g. using all above parameters would result in the following link:
https://acme.ombea.com/[[receipt.ExternalStoreId]]/?subm_dt=[[receipt.InvoiceCreatedDate]]&cid=[[externalId]]&first_name=[[firstName]]&last_name=[[lastName]]&phone=[[mobilePhone]]&email=[[email]]

Encrypting your link to hide information.

By default Voyado will transform your Ombea link to an encrypted Voyado link containing other data used to track e.g. link clicks. This means that when the receiver however the link they will see an encrypted link without any identifiable information. When the receiver clicks the Voyado link they will be forwarded to the Ombea link you've specified. At that point, Ombea will encrypt the link and removing all identifiable information e.g.
https://acme.ombea.com/123/ctx=eyJjaWQiOiI2NTYwMDAwMTIiLCJmaXJzdF9W1lIjoiUmViZWNrYSIsImxhc3RfbmFtZSI6IldlbmtsZXIiLCJwaG9uZSI6IjQ2NzMyNDc1MzU4IiwiZW1haWwiOiJyZWJlY2thLndlbmtsZXJAdm95YWRvLmNvbSIsInN1Ym1fZHQiOiIyMDIzLTA5LTE1IDE0OjIxOjMyIDAyOjAwIiwidnRpZCI6Im1JSGYwbW5Ba2t5VWc3QnZBSTR2SXcifQ

Add customer sentiment to Voyado.

Please contact the Ombea integration team to learn more about the possibilites for your particular Voyado and Ombea setup. Contact Ombea.

Create workflows to send out follow-up emails based on sentiment.

Please contact the Ombea integration team to learn more about the possibilites for your particular Voyado and Ombea setup. Contact Ombea

Recruit members using Ombea.

Please contact the Ombea integration team to learn more about the possibilites for your particular Voyado and Ombea setup. Contact Ombea

Updated on: 30/11/2023