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Create Link streams

Your First Link Stream

Before you start, make sure you have decided what questions you will ask in your stream.


Visit and log in with your Insights username and password.
From the menu on the left-hand side, click Streams.
Click on the + symbol in the blue circle.
Click Create beneath Link.
Select the question type and add the details you are prompted for. To add further questions, click on ADD NEW BLOCK and repeat as necessary.
Choose what happens after the last question. You can either redirect respondents to a specific webpage, or you can display a custom message.
Click Next.
Give your stream a name so you can identify it in your dashboard.
Schedule your stream to start now or at a specific time in the future.
Choose one or more Touchpoints. These determine how and where respondents will access your questions.
Decide how you would like the stream results to be submitted. They can either be sent after each question, or all together at the end.
Click Save.

You can add logical branching to your stream. This means the questions can go in different directions depending on the responses given. To learn more, see Link Stream Branching.

For Smiley questions, you will need to choose an Index. The Index you choose will determine how Ombea will summarize your feedback. For help making the right choice, see our article on Understand satisfaction indices.

If you use a QR Code, think about novel places to put it. Your dwell zones are a good place, such as in changing rooms or in the queue. People are typically on their phones at that point anyway! Our article on getting more Link Stream feedback can help.

You can change the appearance of your Link (fonts, colors and so on). See Change stream fonts & colors.


Your stream is now ready! Depending on the start and end times you defined, you can access it by visiting the web address you chose to publish it on. The results will appear in your dashboard.

Updated on: 29/09/2022

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